BLACKBURN

ATTENTION

• Coasters

In every bar, we will hand out free coasters. For the proprietor, this sounds amazing. It’s one cost less for him/her. Without a doubt, the bars will slowly start to use these coasters.
On there, you’ll find our country name, our slogan and our flag. This will spark some interest. Especially the men will be intrigued. ‘the new land for men and king’ does sound very promising, particularly for a man without any freedom.

• Advertising on shady websites like www.onlinecasino.ap.

In Artevelde Prison, people are probably surfing on dubious websites. It’s the perfect place to advertise for Blackburn. People who are on those sites, are clearly bored and a bit fed up with life. In Blackburn, our country is full of likeminded people. Why not guide them to their equals?

The advertisement will look like ‘paradise’. People living their best life, doing nothing and enjoying drinking. The majority of the people doesn’t work, which probably sounds appealing to the inmates. Especially because another big advantage that comes with that, is freedom.

• Undercover

Blackburn will send undercover marketers to Artevelde. The inmates know who they are, but the guards have no idea. There, they will hand out flyers to the inmates. On the flyer, they’ll find a way to get out of prison. With the help of Blackburn, they will find freedom again.

 

INTEREST

• Website

On all our previous advertisements, we put our tourist website (www.welcometoparadise.ba). This is the website to go to if you have some interest in Blackburn. On there, people find information about things to do in Blackburn. It tells you about national holidays, cultural sightseeing, the people who live there, the advantages of being there,... The website will mainly be catered towards people who think like Blackburners. There’s no use in persuading people to come if they don’t agree with us. If we bring too diverse people to Blackburn, there might be some conflict. After all, the people of Blackburn are known to be impetuous and to have a quick temper.

• E-mails

After clicking on our website, people will get the option to get notified about recent developments. That way, people get a weekly e-mail about Blackburn. This e-mail will contain information about everything that has been updated on the website. People will get the chance to choose their interests. It’s a way to personalise the e-mails and not bombard them with information. 

 

DESIRE

• Events

In prison, our undercover marketers will organise events to anticipate on the emotions of the inmates. Examples could be:

“Strong men competition” where the men can compete by doing physically demanding challenges. The winner gets more information on how to get out of prison.

“Drinking games” says it all. The inmates play drinking games together. They get an exclusive taste of Blackfall while bonding with each other.

 

ACTION

• Welcome home

The first thing they get after landing is a ‘welcome home party’. They are treated like strong, brave men who made the best decision of their lives. The men get further information on the country, its characteristics and its benefits.

• ‘top secret’

Every arriving person gets ‘top secret’ information. This can be as trivial as information about the easiest route to the bar. But it can also contain information about Blackfall, how you can find it, how you can brew it and how you should negotiate with farmers. They get information on women, how they are seduced in Blackburn. Basically, they feel special because they get information on how to live better in Blackburn. But at the end of the day, everyone gets this information, which is something they don’t know.

 

LOYALTY

At the end of the day, there is a reason why Blackburn is in debt. They try to please their men as much as possible. It’s a way to not only make them happy, but it’s mostly to keep it that way. It’s a way to keep the peace in the country. Most of these men are on alcohol, are bored and are short-tempered. So how do you please them all, the natives as well as the immigrants?

Gifts is the answer. Some examples:

• The winters are brutal, so we’ll hand out good coats and blankets.

• The typhoons are a common phenomenon, so they can definitely use some help to rebuild their homes.

• Fishing and farming is the only way to earn money, but you need equipment for it. We’ll give that too.

Also, the men who come to our country generally feel good. Their confidence is boosted frequently, just because they are men.